Online casino affiliate programs are one of the simplest and most profitable verticals in affiliate marketing.
It’s relatively easy to attract customers. With proper targeting settings, 5-15 clicks or 200-300 impressions are enough to get a conversion for some GEOs. Of course, it’s not an absolute but only an average indicator.
Last but not least, the argument in favor of gambling is the low price of error. So this vertical is suitable for newbie marketers. And experienced specialists prefer not to change this gold mine for more complex niches.
The quality of the offers is less critical here; traffic will reduce, but not to zero if banners and landing pages are sloppy. Plus, there’s a small entry price. You can start with a hundred bucks or even $30-50, and you can do a niche test with $20. Anyway, if something won’t work as it was planned, the losses will be small.
Gambling may be simpler than other verticals, but it is still easy to go into the red if you work thoughtlessly. This guide will put everything in its place and help you start making money on gambling.
The tempting option is to choose the one with the biggest payment per customer. But this is not a guarantee of a large income. You need to take into account the requirements for traffic quality – the fewer requirements, the better. And the popularity of a particular platform in the region.
Most gambling companies prefer to work with partners through CPA networks, such as LeadBit. It’s also more convenient for affiliate marketers since they check the affiliate programs and only include those that don’t deceive customers and pay out the gain. Plus, they do not cheat partners and pay a commission. So you can be sure that you are not working in vain.
Review of the functionality, news about the appearance of new slots, emphasis on legality
These approaches are suitable for a paying audience from Tier 2 countries (VIP clients) and Western Market gamblers (Tier 1). The flow includes a banner and a landing page with in-depth reviews and an emphasis on legality and honesty. The approach is simple, harmless, and attracts high-quality traffic. However, the conversion rate is not high, especially in Tier 2 countries.
Gambling is a very profitable vertical, and it is great for both newbies and pros. The main thing is to be able to correctly identify the target audience and not overlook A/B testing. Stay tuned for the next article, in which we will look at creatives and traffic sources for gaming offerings.
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