Gambling and Casino Affiliate marketing – how it works

Online casino affiliate programs are one of the simplest and most profitable verticals in affiliate marketing.

It’s relatively easy to attract customers. With proper targeting settings, 5-15 clicks or 200-300 impressions are enough to get a conversion for some GEOs. Of course, it’s not an absolute but only an average indicator.

Last but not least, the argument in favor of gambling is the low price of error. So this vertical is suitable for newbie marketers. And experienced specialists prefer not to change this gold mine for more complex niches.

The quality of the offers is less critical here; traffic will reduce, but not to zero if banners and landing pages are sloppy. Plus, there’s a small entry price. You can start with a hundred bucks or even $30-50, and you can do a niche test with $20. Anyway, if something won’t work as it was planned, the losses will be small.

Gambling may be simpler than other verticals, but it is still easy to go into the red if you work thoughtlessly. This guide will put everything in its place and help you start making money on gambling.

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How to choose and where to find betting and casino offers

The tempting option is to choose the one with the biggest payment per customer. But this is not a guarantee of a large income. You need to take into account the requirements for traffic quality – the fewer requirements, the better. And the popularity of a particular platform in the region.

Most gambling companies prefer to work with partners through CPA networks, such as LeadBit. It’s also more convenient for affiliate marketers since they check the affiliate programs and only include those that don’t deceive customers and pay out the gain. Plus, they do not cheat partners and pay a commission. So you can be sure that you are not working in vain.

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How to promote betting and casino offers

  • Bonuses
    The most popular version of creatives. It works in Western Market, Asia, and Runet. Few people will turn down the opportunity to spin the roulette wheel for free and win a bonus on the first deposit.
    This method has a relatively high conversion rate. So if you don’t know where to start, bonuses are the right option.
  • Casino gambling schemes
    People in Tier 2 countries still believe that it is possible to defraud a casino. So enticing advertising teasers with casino hacking messages pique their interest. Then there’s a pre-lander with a story about how a programmer/former employee hacked the casino’s algorithms. Then comes a summary of the secret loophole and history of enriching people, followed by reviews.The disadvantage of this strategy is that you must carefully select your audience because not everyone believes in such myths. However, with proper targeting, you can achieve a conversion rate of 20-30%. But keep in mind solid online casinos often do not accept such traffic.
  • Jackpots, promotions
    A simple and safe approach that works with different GEOs. The essence is an ad with a Jackpot offer. In the flow, you can add a pre-landing with news from a popular media congratulating the winner—alternatively, a landing page with a description of the promotion. The conversion rate on the first deposits is high. The number of repeat deposits may be low. If the affiliate program has a KPI requirement, you should use this approach carefully.

Review of the functionality, news about the appearance of new slots, emphasis on legality
These approaches are suitable for a paying audience from Tier 2 countries (VIP clients) and Western Market gamblers (Tier 1). The flow includes a banner and a landing page with in-depth reviews and an emphasis on legality and honesty. The approach is simple, harmless, and attracts high-quality traffic. However, the conversion rate is not high, especially in Tier 2 countries.

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Conclusion

Gambling is a very profitable vertical, and it is great for both newbies and pros. The main thing is to be able to correctly identify the target audience and not overlook A/B testing. Stay tuned for the next article, in which we will look at creatives and traffic sources for gaming offerings.

And if you want to find even more awesome gambling offers, sign up with Rich711 today and start benefiting right away.

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